PURPOSE OF THE JOB

As a Marketing Manager at PEP, you'll play a pivotal role in devising and executing innovative marketing campaigns focused on delighting our customers. Your goal will be to drive foot traffic, boost sales, and build brand recognition with a specific focus on the Clothing, Footwear and FMCG divisions. Collaborating with cross-functional teams, you'll ensure our marketing efforts align with our company growth plan and exceed customer expectations.

KEY RESPONSIBILITIES 

• Leadership: Provide leadership to the team, guiding them to develop and execute customer-centric strategies in retail advertising environments.

• Campaign Creation: Craft impactful marketing campaigns via digital, social media, email, and traditional channels to elevate customer satisfaction and loyalty.

• Consumer Analysis: Analyze market trends, consumer behavior, and competitive landscapes to identify opportunities that enhance the customer experience.

• Collaboration: Work closely with the sales and merchandise teams to align marketing strategies with sales objectives and customer satisfaction metrics.

• Budget Management: Effectively forecast marketing spend, manage marketing budgets, optimising spending and reporting on budgets and forecast.  

• Creative Direction: Collaborate with the creative team to develop compelling marketing materials that resonate with our customers to drive consideration and conversion. 

• Performance Analysis: Monitor campaign metrics, derive insights, and offer recommendations for continuous improvements focused on customer delight.

• Partnership Building: Cultivate strong relationships with vendors, agencies, and business partners to innovate and elevate our customer-centric marketing initiatives.