PURPOSE OF THE JOB
As a Data Analyst, you will harness retail, customer, and marketing data to generate actionable insights, optimise marketing campaigns, and guide strategic decision-making. You will play a crucial role in driving data-driven initiatives within our large-scale retail environment.
KEY RESPONSIBILITIES
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Data Insights & Analysis:
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Develop reports and interactive dashboards, conduct descriptive analysis on retail and customer behaviour, and evaluate the performance of various projects and interventions.
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System & Project Delivery:
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Lead the delivery of system improvements and support predictive and prescriptive modelling projects.
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Strategic Recommendations:
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Use your analytical skills to identify opportunities, make recommendations for future initiatives, and enable better business outcomes.
ROLE REQUIREMENTS
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Business degree with Analytical/Commercial subjects (e.g.Computer Sc., Maths, Eng.)
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Minimum 5 years analyst experience, preferably in a marketing agency/digital agency with a focus on delivering customer insights in order to change customer behaviour.
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Retail experience will be an advantage
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Technical Skills:
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Big Query SQL, Python, or R
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Above average computer literacy (MS Office, Excel (Advanced), Google Workspace)
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Data visualisation tools (e.g., Data Studio, Tableau, Power BI)
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Knowledge of statistics & data modelling
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Knowledge of Data cleaning and enrichment
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Knowledge and understanding of POPIA
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Soft Skills:
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Business analysis
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Problem-solving
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Business acumen
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Comfortable working and presenting to all, across the organisation
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Analytical mindset and good problem-solving skills.
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Have a creative and curious mind
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Proactive
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Can work independently
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Able to take responsibility and be self motivated
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Able to develop ideas and share them clearly (in non-technical terms when required)
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Able to work within a team
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Guide, mentor, and share knowledge with team
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Will respond in a supportive and patient and friendly / approachable manner (passionate)
Competencies: Devotion to quality, Performing under pressure, Presenting, Structuring, Listening Skills, Persuasiveness, Assertiveness, Analysing and forming opinions, Creativity